Milano Coffee
Photography/ Lifestyle/ Storytelling
Increased brand awareness
The Challenge:
Brian Turko, the proprietor and chief roaster, aimed to highlight his profound love for coffee and the intricate journey involved in bringing the bean to life. Many individuals are unaware of the extensive efforts required to deliver that perfect cup of coffee to the hands of customers. We photographed a series of lifestyle photos that beautifully captured this journey.
The Solution:
Venturing into the roastery, we meticulously crafted a collection of lifestyle photos spotlighting Brain Turko in the art of bean roasting. The entire process, from the initial beans to the finished coffee, was photographed to tell the whole story. We photographed the inside of the coffee shop and some photographs of baristas making coffee.
Lifestyle Photos:
Interior Photos
Café
Coffee
We also used the following services to encapsulate their brand essence:
Brand Research
Mood Board
Our 5-Step Process
Results:
Our photography revealed their process and significantly elevated brand awareness among existing and new customers. The images authentically portrayed Brain Turko's unwavering passion for the art of the bean.