Photography / Paid Social Media Ads

26% increase in Instagram followers within 3 days

3270% increase in Instagram Followers within a month

The Challenge:

In the face of a significant hurdle, a well-established Vancouver-based Coffee company cherished by its patrons encountered a substantial shift in ownership at its Burnaby location. The new owners wanted to preserve the brand's esteemed reputation and sustain customer attraction amidst this transition. They successfully implemented a cohesive array of visuals and videos on social media.

The Approach:

Our initial step involved doing extensive research on the Cuppa Joe roasting brand. The objective was to uphold the original branding while infusing new photo and video content to enhance visibility. The focus was on communicating to customers that, despite the change in ownership at the Burnaby location, they were still offering the same beloved coffee.

Cohesive set of photos

Desserts
Sandwiches
Coffee

Behind-the-scenes content

Short-Form video

In addition to the above strategy, our execution included the following services:

Brand Discovery
Our 5-Step Process
Mood Board
Market Trend Research
Food and Beverage Trend Research
Paid Facebook and Instagram Ads

The Process:

Visual Revamp: We initiated a complete visual transformation by replacing outdated café photos with high-quality canvas prints. The photographs made the cafe ambiance more appealing to new and existing customers.
Paid Social Advertising: Leveraging the reach of Facebook and Instagram, we launched a targeted paid social advertising campaign featuring carefully curated imagery that resonated with local coffee enthusiasts. This strategic approach led to an extraordinary 1400% increase in Instagram followers within two weeks.

Results:

Implementing our photos on social media and using paid social ads led to an increased customer influx at the coffee shop.
Customers shared feedback with the owner and staff, citing the discovery of the coffee shop through paid social ads and expressing how the photos attracted them to the establishment.
Notable rise in sales of pastries and sandwiches, attributed to mouth-watering photos.
The streamlined food ordering process with our visuals resulted in faster service.

Hear how our work gave a positive review for Cuppa Joe Burnaby: